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NOVEMBER 6, 2000    KANSAS CITY, MISSOURI

Food Biotechnology - the Global Perspective

Andy McGough
Consumer Insights Manager - Big G/Cheerios Business Unit

Have worked at General Mills for 4 years; 3 of which have been in Big G. For the past year I have been working closely with both the GMA and Jon Blake's biotech group, developing and communicating insights into consumer opinions on the biotech issue.

Prior to joining General Mills, I received my MBA from the University of Minnesota Carlson School of Business. Prior to that, I worked for 6 years at Restaurant Consulting Group - - a consumer research supplier to the restaurant industry.

 


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