Excitement is already building over this year's program theme of "Innovation." A compelling technical program is taking shape and is attracting an impressive group of contributors, researchers, and symposia participants. The location is the popular destination of Seattle, and a new attraction at this year's meeting will be the "activities area", located in the exhibit hall and featuring regularly scheduled events like book signings, prize drawings, the AACC Foundation's Silent Auction, and AACC's popular Marketplace. All the ingredients will be there to create the same proven recipe for success that we've produced year after year.

The AACC Annual Meeting is the best buy on the food industry exhibit circuit. Not only is the cost-per-contact one of the lowest, but it's the quality of the contacts that makes AACC's Annual Meeting so hot. Just look at the AACC attendee profile on the following page. You'll find senior-level people, decision-makers, movers and shakers; people working on some of the most exciting products in the food industry. People who are interested and ready to buy your products.

We design the AACC Annual Meeting so that everyone attending (exhibitors, members, and non-members alike) have a variety of ways in which to interact. From technical sessions to golf tournaments, AACC's Annual Meeting offers the perfect balance between size and variety -- it's large enough to provide exciting programs and special events, yet small enough to create a relaxed, casual atmosphere conducive to making new contacts. You'll find opportunities that extend far beyond the exhibit hall.

For our returning exhibitors, congratulations. It's going to be a good year. Attendance will be high. Your presence year after year establishes you as a primary supplier, provides you with a strong customer base and results in long-term customer loyalty.

If you haven't exhibited with us before, this is the year to start. So join us in Seattle as we start the countdown to an exciting new millennium of innovation in the food industry.

Zero in on your key prospects by attending Division-sponsored events offering specialized information and networking opportunities. AACC Divisions include: Biotechnology, Carbohydrate, Engineering and Processing, Flavors and Additives, International, Milling and Baking, Nutrition, Protein, Rheology, Rice and Student.

Showcase your new product at The New Products and Services session. Send a personal invitation to your clients to attend your presentation.

Take advantage of the wealth of R&D information presented at the meeting. Check out the symposia, posters, and technical sessions to get a preview of what trends and developments may be in store for the industry.

Increase your professional knowledge and influence by signing up to serve on a committee or participating in a division.

See clients and meet your prospects at the very start of the meeting by attending the popular Monday General Session and Opening Breakfast.

Enhance your company's visibility and goodwill by being a participating sponsor of the Bill Doty Memorial Scholarship Golf Tournament. This popular annual event is one of the social highlights of the meeting. Invite a client to play in the tournament with you.

Introduce yourself to new attendees at the AACC First-Timer Orientation. Discover new opportunities for your products by attending the Technical Sessions where the latest advances in R&D are unveiled.

Showcase your company by being an AACC Annual Meeting sponsor. Opportunities are available at many levels.

• Table-Top Exhibit Order Form
• New Products and Services Application Form
• Program Book Advertising Form
• Cereal Foods World Advertising Order Form
• Sponsorship Opportunities