362 Formulating wheat starch and wheat protein in personal care products.

L. J. MURPHY. Shamus Industries, Richardson, TX.

The subject will be introduced with a brief history of the use of non-wheat proteins in personal care products. Chemical compositions of protein ingredients from various sources will be compared. We will show how current trends make the introduction of wheat-based products very timely. These products consist of hydrolyzed wheat protein, hydrolyzed wheat protein plus oligosaccharides, quaternized hydrolyzed wheat protein, wheat amino acids, wheat gliadins, foaming wheat protein, and aluminum wheat starch octenylsuccinate. The properties of wheat starch and wheat protein raw materials will be discussed. We will illustrate how these properties were used to develop formulations where wheat products were substituted for animal proteins. Other formulations will be presented to show the utilization of the special properties of these raw materials to create unique cosmetic effects. We will briefly discuss a few success stories and project future direction for these emerging value-added ingredients derived from wheat.