Cereal Foods World Readership

Individual Subscribers

Members of AACC International make up Cereal Foods World's (CFW) individual subscriber base. They are highly educated, extensively trained technical personnel working in some of the largest food companies throughout the world, including Cargill, Frito Lay, General Mills, The Kellogg Company, Kraft Foods, and Nestlé.

Job Titles

The job titles held by CFW readers are illustrated as follows:

Job Responsibility

The job responsibility areas represented by CFW readers are illustrated as follows:

Purchasing Influence

According to the most recent AACC International membership survey, 97% of members say they are involved in making purchasing decisions. The percentage of CFW readers having influence over the purchase of specific products and services is illustrated in the graph below.

Corporate Subscribers

According to a 2000 survey, AACC International Corporate Members rated the content of CFW as the most valuable product or service available from AACC International, and 86% of corporate subscribers archive their issues in either a company or department library. Eighty-two percent of AACC International Corporate Member company representatives are upper-level professionals with buying influence, e.g., managers, directors, presidents, VPs, and CEOs. A complete list of corporate subscribers can be seen at www.aaccnet.org/directories/corpmemb.cfm.

Institutional Subscribers

Institutional subscribers include colleges and universities; grain-based food companies, such as Cargill, ConAgra, Corn Products International, and Nestlé; and government agencies, such as USDA, Canadian Grain Commission, and CIMMYT. Cereal Foods World is archived in leading educational institutions throughout the world and in the libraries and offices of major corporations and government agencies.

To find out more, including circulation information, click here to download a PDF file.

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